What is the engagement rate formula?

Engagement rate = (likes + comments + saves) ÷ followers × 100. This calculator uses that per-post follower-based formula.

What counts as a good engagement rate?

Roughly: above 6% is excellent, 3–6% healthy, 1–3% average and below 1% needs work. Smaller accounts usually score higher.

Reach-based rate is useful for paid or viral posts. Follower-based rate is the standard for comparing organic posts and creator rate cards.

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Enter your follower count and post interactions to get an engagement rate plus a plain-English verdict on how the post performed.

Per-post engagement against your follower count.

FollowersLikesCommentsSaves / shares

0.00%

0 interactions counted

Enter your numbers

What is the engagement rate formula?: Engagement rate = (likes + comments + saves) ÷ followers × 100. This calculator uses that per-post follower-based formula.
What counts as a good engagement rate?: Roughly: above 6% is excellent, 3–6% healthy, 1–3% average and below 1% needs work. Smaller accounts usually score higher.
Should I use reach instead of followers?: Reach-based rate is useful for paid or viral posts. Follower-based rate is the standard for comparing organic posts and creator rate cards.